Everything you need to know about Rihanna’s deal with LVMH
Rihanna has just signed a major deal with fashion conglomerate LMVH. The line will include womenswear, menswear, accessories, footwear, eyewear, tech products, garden products and more.
This is the first time the french luxury business LVMH have debuted a new brand since the launch of Christian Lacroix in 1987.
Rihanna has invested over £25m into the business, making her a 49.99% shareholder. The collaboration has the working title ‘Project Loud France’, named after Rihanna’s fifth studio album Loud.
Rihanna recently wore these sunglasses in New York City which had the Fenty logo across the top - were they a sneak peek of the future collection?
Having seen the successes with Rihanna’s own company Fenty Beauty, and collaborations with Puma, her newest venture is bound to be a triumph.
A launch date has not yet been revealed but we can only hope it’s soon.